Goal: Maximize profit
Objective: To increase traffic through varieties items with Basmati rice
Fig. 1. Basmati rice for assured satisfaction of clients
Our role: SEO Specialist, PixGen Marketing Solutions
Challenges: Food habit varies greatly depending on geographic locations, race and family incomes along with many other factors. Rice is predominantly grown in Asian countries and it is the staple food with variable delicacies. Scented premium quality rice, like Basmati is comparatively costly and not affordable to every client. The main challenge, from the point of Basmati Restaurant, is to allure everybody to test delicious Basmati rice with affordable prices. Increased organic traffic can play a vital role in this aspect if right keywords are placed at the right time in right ways. However, delayed implementation of SEO can hamper traffic (Fig. 2).
Fig. 2. Example of domain authority, organic traffic scenarios and backlinks
Fig. 3. Scenarios of SEPP features, SV, CPC and traffic percentage of top organic keywords after SEO.
How to overcome the challenges?
To address the challenges and the solutions there off, keyword research, competitors analysis, on-page, off-page and technical SEOs, google my business (GMB), and content creation and optimization were adopted using different tools as required.
Results:
Before SEO, SERP features were poos for different organic keywords (Fig. 3 a & b) which increased greatly after a few months of SEO. Similarly, search volume of top keywords, CPC and traffics along with organic position distributions were significantly affected because of SEO (Fig. 3 c & d).
Why you will hire us?
The profitability is the driving force for any business entity, which can only be realized after adoption of efficient marketing strategies. One can flourish business through improving organic traffic for augmented sale. We work as a team of SEO experts under PixGen Marketing Solutions for improving web-based business activities. We believe in quality works with competitive prices. You may visit our website for details success stories at pixgenmarketing
Conclusion
This case study highlights how a comprehensive SEO strategy in terms of keywords research, competitor analyses, on-page, off-page and technical SEOs, optimization along with contents creation can lead to a significant growth in organic traffic cost effectively. The achievements of the present work demonstrate our ability in overcoming SEO challenges for obtaining commendable profit for our clients.