Goal: Augmenting profit
Objective: To influence thoughts, beliefs and actions of targeted clients through art.
Fig. 1. Ways to influence target audience
Our role: SEO Specialist, PixGen Marketing Solutions
Challenges: Dissemination of new knowledge through rumor or propaganda is an age-old technique. Right wording or right dress up in a charming way can effectively spread among desired niche. However, even with high domain authority score, good organic traffic might not be achieved without the use of gold key words and adequate backlinks (Fig. 2) along with many other search engine optimization issues.
Fig. 2.Example of domain authority, organic traffic scenarios and backlinks
Fig. 3. Scenarios of SEPP features and search volumes of top organic keywords after SEO
How to overcome the challenges?
To address the challenge of insufficient organic traffic, multifaceted approaches were adopted as shown below:
- Keyword research: Performed in-depth keyword research to identify the appropriate ones that generally customers use during net searching.
- Competitor analysis: Top-performing competitors were found out to understand their SEO strategies, potential gaps, and identification of opportunities there off.
- On-page SEO: Website’s on-page SEO was refurbished by optimizing meta tags, headers, and contents for improving overall user’s experiences.
4. Technical SEO: Page load speed, mobile-friendliness were improved and broken links were corrected for enhancing search engine performance.
5. Off-page SEO: Implemented off-page SEO strategies by building high-quality backlinks, and expanding the website’s reach through outreach and partnerships.
6. Google My Business (GMB): Optimized client’s GMB listing to ensure that it was accurate and up-to-date, and encouraged positive reviews for improving local search visibility.
7. Content creation and optimization: Created fresh, high-quality contents tailored to the target audience’s needs and optimized existing content to include relevant keywords.
Results:
Initially, organic traffic was 0-198 per month that reached its peak (793/month) because of SEO and remained at about 430/month (Fig. 2). The use of appropriate keywords (Fig. 3c) significantly influenced SERP features (Fig. 3 a & b) that ultimately influenced organic position distribution (Fig. 3d).
Why you will hire us?
Money is the blood line for any business entity, which can only be achieved through adopting efficient marketing strategies. One can flourish on-line business through increasing website visibility. We work as a team of SEO experts under PixGen Marketing Solutions. We believe in quality works with competitive prices. You may visit our website for details success stories at pixgenmarketing
Conclusion
This case study highlights how a comprehensive SEO strategy like keywords research, competitor analysis, on-page and off-page SEO, technical SEO, GMB, optimization, and contents creation can lead to significant growth in organic traffic. The achievements of the present work demonstrate our ability in overcoming SEO challenges for obtaining tangible outcomes for our clients.